Understanding SEO | Search engine optimisation for beginners

Understanding SEO (Search Engine Optimisation)

Understanding SEO for newcomers to learn how and why effective search engine optimisation can benefit your project.

In the digital world, search algorithms are the new kingmakers. A well-optimised website that fetches high organic search engine results is a surefire way to bring in business and increase visibility for your brand and business.

Google has become the de facto standard for people to find information about anything online, so businesses need to optimise their sites if they want to get found. That being said, there’s more to it than just having a site that looks pretty and ends with a perfect URL.

So what is Search Engine Optimisation? And how do you go about getting your site optimised so it gets the attention of potential customers?

However, if you’re ready, then reading on through will help you understand what you need to do!

Understanding SEO
Understanding SEO for beginners

What is Search Engine Optimisation?

Search Engine Optimisation is a process of making your website more visible to search engines. It includes things like on-page optimisation, backlinks, content and meta tags, analytics and more.

Search engine optimisation includes a lot of different steps that businesses need to take in order to create the best possible online experience for their customers.

It can seem like a lengthy process but while many businesses may shy away from investing time into their SEO strategy due rather leave that up to others; not doing anything can be even riskier as Google come up with new algorithms all the time and having your site move slower than your competitors can mean drastic consequences sooner or later.

However, if you’re ready, then reading on through these SEO basics will help you understand what you need to do!

How does it work?

It’s the process of honing and developing a website to achieve high search engine rankings.

The way it works is by optimising your website for specific keywords and writing content that is relevant to those keywords. First off, one of the key SEO basics is that you need to make sure your site has a high-quality content strategy in place.

Content should be original and keyword-rich but not overbearing on the page. It’s also important for SEO basics that this content is easy to find via navigation as visitors will also want to know where they can find what they are looking for. Ideally, your site should be using both mobile and desktop optimisation strategies such as responsive design or an HTML5 website.

These days, people use their smartphones to look things up too, so having a responsive design will ensure that visitors have an easy time navigating through an optimised site while remaining mobile-friendly at all times.

Search engines take into account user experience with regard to page loading speed, so you need to make sure that your pages load quickly with no issues whatsoever! Finally, for the SEO basics to work, you don’t want to just focus on external links either; internal linking, or linking from page to page on your website, is important too as it helps direct users through a site and organically growing traffic by generating backlinks from other sites.

SEO concept digital art - SEO Basics
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Things You’ll Need for SEO

– a website – keywords – inbound links – content (to generate more traffic) – content that is optimised for SEO.

keyword research concept art
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Keywords

(…and Keyword Research) One of the first steps in getting your site optimised is to get a good idea of what search terms people are using to find your business.

If you have a clear idea of what people are searching for, then you can create content that will be more enticing to them and get their attention.

This is where keyword research comes in handy — if you know the search terms people use when looking for information about your business, it’s much easier to create content that will stay in front of them.

For example, if you want to build up your online presence, including social media pages and blogs which make use of video could help with ranking higher in search engines as these videos often rank higher than text-only posts.

on-page SEO concept illustration
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Understanding SEO: On-Page

On-page SEO is the first step of a search engine optimisation strategy. This is when you create your website and how it’s structured on the web. On-page SEO should be done with an understanding of what people are searching for and the best way to deliver that information to them.

You want your page to provide relevant information that people need when they search for your business or brand name and if you can do this, then it also means that you’ll be visible in search engines like Google as there will be lots of relevant content.

off-page SEO concept art
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Understanding SEO: Off-Page

First and foremost, there are some basics that every business needs to know when it comes to Search Engine Optimisation. The first is Off-Page SEO. Off-page SEO refers to how your website performs on search engine rankings.

This means anything outside of your website like on social media, videos, and blog posts. This is one of the most crucial aspects as you need to not only create content that sticks out but also share content across various platforms in order to make sure you’re seen.

You can find new ways for people to connect with your brand through these different avenues and this will help increase traffic and brand awareness without having to do any work on your site itself!

When should you have your site optimised for SEO?

If your business is already established, then you may not need a website. But if you don’t have one, the answer to this question is simple: make sure it’s SEO-ready.

While SEO can be used to support any existing site, it’s important to do so before further investment in marketing efforts is made.

If you wait until later on in your marketing strategy to invest time into SEO, then there will likely be nothing left for Google and other search engines to see that makes your site worth ranking for high-value keywords and phrases.

When should you have your website optimised? The best time to start is as soon as possible! The earlier you optimise your site, the more exposure it will get from relevant keywords and phrases that result in high-quality traffic.

You can also start from scratch if necessary! If a new site needs creating due to an acquisition or expansion of business operations, then by all means start from scratch. You can even set up a bare-bones website with no content at all and start adding content gradually as your campaign progresses.

SEO factors
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3 Key factors to focus on

There are three key factors that determine the quality of your site’s SEO. These factors are website content, keyword research, on-page optimisation, and link building.

1) Website content – Your website should be well-written, with a primary focus on providing relevant information. This is the most fundamental part of SEO basics.

Think about what visitors will want to find out about and make sure their questions are answered clearly and concisely. Avoid using too many keywords in your content as this can lead to duplicate content issues with Google (this means Google won’t rank your site for certain searches).

2) Keyword research – To include relevant keywords in your website’s copy you’ll need to conduct keyword research. You’ll need to look at popular search terms that relate to your business and use them in your copywriting. For example, if you’re selling pet food then you would want to use phrases like “pet food” or “dog food.” One thing not mentioned here is determining how many keywords you should have on a page – it can be anywhere from five to fifty depending on the length of the page so do some testing and see what works best for you!

3) On-page Optimisation – This refers to all the actions taken on a web page as it pertains to how well it displays when people view it in search engines. This includes things like optimising headings, text, images etc. You can also optimise pages for mobile devices by adding small text or using

What’s the difference between a good and bad site?

On the surface, a website may appear to be good but the difference between a good and bad site is often in how much time it takes for your content to load. If your website’s loading time is long enough that people stop scrolling before they find what they’re looking for, then you are going to see a significant drop in traffic and conversions.

What’s more, if you have slow-loading websites, you can end up getting penalized by search engines as this sends signals that your site is not optimised or worthy of high rankings on Google. You also have to keep in mind that customers are drawn to sites with fast loading times. So while speed isn’t everything, it does play an important part!

Key Takeaway

Search engine optimisation is an essential part of any digital marketing strategy and if you want your business to thrive, it’s important that you invest time into getting your site optimised, even if it’s just focusing on SEO basics for now.

The downside is that it requires more time than most marketers would like to spend but the upside is that by investing the time and effort, you’ll be able to see major gains in traffic and increase your business’s relevance online. So, if you want to take your business to new heights, start optimising today!

SEO Basics: Bottom line

Search engine optimisation (SEO) is the practice of improving the visibility of a website or web page through better placement in search engines. The higher the visibility, the more likely people are to find and click on the site’s links. SEO can be achieved through a variety of methods, including text content optimisation, site architecture and design, backlinking, and link building.

The goal of SEO is to improve the organic traffic and visits to a website or web page from search engine results pages (SERPs), which is also known as organic search. Visits from organic search represent a significant percentage of total website traffic because most people use search engines to find information.

There are several factors that affect how well a website ranks in a particular search engine. These include the popularity and relevance of the keywords being targeted, the quality and quantity of the site’s content, the presence of relevant in-page elements (e.g., titles, descriptions, metatags, anchor text), and the overall design and layout of the website.

The effectiveness of SEO can also be affected by how well the website conforms to best practices for web design.

SEO is an important part of any online marketing strategy. By optimising a website for search engines, businesses can increase their visibility and potential reach. In addition, effective SEO can lead to increased traffic and conversion rates from organic search

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